Wednesday, January 23, 2008

Ain't no such thing as bad publicity

Ever notice all the swag they give away on "Project Runway?"

From the buckets of Hershey's goodies a few weeks back to all the Levi's gear this week, it's crazy exposure for these companies.

The guess here is they pay for such product placement. But maybe not. Either way, I wonder if these companies have quantified such exposure yet?

I can confirm that after the Hershey episode, I bought a package of Twizzlers the next day at work. I haven't bought Twizzlers since I used to sell them in junior high school.

Just one of the things to think about during commercials when you start watching it at the beginning and can't DVR your way through the paid advertisements.

- Mark La Monica


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